Popped into Whole Foods in West U. to kill some time. Boy! They sure are proud of their prices! Egads! Everything is triple what I am used to paying. They did have some interesting things, a wonderful bakery, and huge choices though. I walked out empty handed but money in my pocket! Gimme Trader Joe's any day!
But fresh, natural, non-GMO is more and more available. What I can get at HEB was 3x higher there. Whole Foods had a gimmick back when. And in a sense, still do. Maybe Amazon will make them more competitive? Wasn't busy at all except for the fresh foods area.