All you successful business people...give me ideas. I'm trying to market my new Montessori Preschool that we've opened in Splendora and I've created a Facebook page, an Instagram page, a Twitter, we've passed out fliers, we've spoken to people in the community, we've attended fall festivals, we've created events...but what are some of the ways you've successfully had your business marketed? We're looking at joining the Chamber of Commerce, and I'm researching networking meetings right now. THANKS
Your marketing plan should be part of your overall business plan. Lets assume that's not the case. So first, identify your customer; its not the kid, its the parent. Marketing creates the need or perception thereof in your identified target group. Identify the socio-economic status of the target customer. Or, are you planning on seeking government grant funding in order to subsidize certain groups.
Once the target group is identified, you will need to find out what types of media this group frequents most often. I would think web searches would be tops. Find out if new families with your target socio-economic demographics have recently moved in. Sometimes Realtors can help with that (for a taste). Places that cater to kids birthday parties (God forbid Check-e-Cheese). Ask if you can pass out fliers there or post something. Maybe sponsor and event. Door to door I would think would be a waste of time and money because you don't know if that household has kids in your target audience. Maybe partner with Churches that do not already have a preschool.
Hire someone to stand outside HEB on the weekend and give a rose and a hand bill to mothers with preschool age children. Just sit down and think not where you would go but where they would go and be there too.
Parents with young children are far more likely to be influenced by social media/technology than a rose. Its not, nor will it ever be 1950 anymore.
Learn about SEO if you have your own website to rank higher on google. Use Instagram and twitter hashtags that target your demographics. Look into costs of promoted posts on IG/twitter. Post updates with something new periodically to keep showing up on feeds.
Did you check out what the other preschools are charging and what clientele get for that fee? Study the competition. Offer something the others aren't and do it at a better, more reasonable price. You can raise fees later on down the line.
It's usually all about the price for most people after they feel comfortable that you're qualified.
What does your advertising actually say? Do you focus on your experience with children?
No one implied the human touch was a no go. Parents are very busy, specifically those with small children. Purchasing roses to hand out to parents who will drop, lose, forget said rose will end up being very costly and unless the name of the school is Rose, will add no value or remembrance to the school. Yes, it is sweet and cute, but Montessori preschools are literally a dime a dozen, and it's an insanely competitive industry. In fact, they are in our top 5 categories of advertising, and I could go today and sell advertising to 2-3 local schools and garner an insane amount of exposure for those schools to the tune of about 20,000 people per week, that doesn't involve a mailing. Can a rose do that? Not even close. A rose simply won't make you stand out and will be a colossal waste of time and money.
I do this for a living; you can disagree with my politics, but this is literally my career - marketing, branding, and advertising.
I'd suggest a more aggressive marketing campaign to stand out in a community filled with similar schools.
Keep in mind preschools need to be close to where the people who use them live. Nobody is going to drive from KW to Splendora twice a day for preschool. Especially since there are existing ones here.
Splendora shows up on data info as having 1600 people? I had no idea it was that small. BUT there is the new Valley Ranch shopping area now and there is lots of activity there, and it's fairly close by. Maybe focus on an area like that on a weekend and have a public event.