They have one heck of a good marketing team there. Releasing ONE flavor at a time, big press releases and news coverage to build anticipation and desire.

And, this way the get their feelers out to see what kind of response they get before mass producing a million favors all at once that might not get sold.


Is it working on you?? I have to admit, that Homemade vanilla sound pretty good right now. LOL

Vanilla is being "released" first, then Dutch chocolate . 

You know Homemade Vanilla would have to be released first. Nectar of the gods and all that. 

If vanilla is the food of the gods, chocolate is keeping the Angels alive. 

I only buy mooooolenium and I want to thank every one who buys those Plain Jane flavors, so Blue Bell can continue to pack every bite full with nuts and chocolate and charge me the same price! 

Those plain Jane flavors are still the bed rock of sales revenues. Vanilla is still the best selling flavor!

Some things are just Classic! 

I can't wait. It's not here yet. 

It's a shame they weren't so smart to address the listeria issue when they became aware of it. This resulted in loss of lives and a huge smear on what was a great reputation. 

I can only imagine the store freezer shelves will be quickly made empty after they go back on sale. 

Let's hope they solved their problems for sure and we don't all end up dead. 

I don't know, once a product has killed someone I tend to look for a new brand...maybe that's just me. 

They knew they had issues but continued to chase the almighty dollar even after someone was killed. I think I will boycott them after all. I have been using Breyers and I think they are decent. 

BB will be just fine. 

There are several good ice creams out there. I've been getting the SO DELICIOUS coconut milk stuff. No dairy or soy, and in the dark chocolate, no sugar! It's $6.00 a pint though. 

SO DELICIOUS coconut milk stuff. No dairy or soy


Tell me more! is it in vanilla? 

Chocolate chip cookie dough ice cream ... Oh how I miss you ... I will dream of you as I'm running. 

I never really cared if I had BB so it is no big deal to me. I probably won't get excited about Italian Creme Cake flavor and I love it. Trust is a hard thing to regain when lives are lost. 

Tell me more! is it in vanilla?





It's all made with coconut milk. They have a few flavor to pick from. Their vanilla is still made from coconut milk. :). The chocolate is to die for. There are also a couple other brands in the coconut milk market with cookie dough and stuff like that. All very expensive. But healthy and satisfies the ice cream craving. They have ice cream sandwiches and bars too. 

they're not so smart they could prevent being closed for months.

This rollout isn't their idea. Smart would be all brands on all shelves ASAP. 

It's not smart marketing, it's how they are set up to produce it. Have you ever taken their tour? They can only make one flavor of ice cream at a time.

If you think it's smart marketing, then I have a bridge to sell you. 

BB is testing every lot of product for Listeria Mono prior to shipping and selling to consumers. They are manufacturing the product at the plant where they had the least amount violations. It takes lots time, money, on site storage to test and hold product and they have to have enough product to be distributed back into the market. 1 line of product is manageable. It's about bringing consumer confidence up and making sure they have a safe product. 

Donkey Hodie --- 42 min ago - edit - quote - put user in the ice box - put user in the ice box and remove recent comments - hide comments
It's not smart marketing, it's how they are set up to produce it. Have you ever taken their tour? They can only make one flavor of ice cream at a time.

If you think it's smart marketing, then I have a bridge to sell you.




They never have only one flavor at a time in the stores Donkey. I can definitely see only MAKING one flavor at a time, and I didn't know that they do it that way. Never been to the plant. But now, there is only going to be one flavor available for a while. Also, couldn't they have made, say 3 flavors and hold them til they can release them together? 

Look at Apple phones- they hype it for a year- by the time the new phone comes out, there are customers lined up around the block- 

Same with (Nike?) it's hyped the same way- people are killed over them- 

Well, the Chronicle thought the same thing I did, calling the release of the ice cream "a tease" on their customers.

"Houston Chronicle-As a part of its campaign to tease its devoted customers, Blue Bell Ice Cream has announced the second of its flavors to return to the market on Aug. 31.
Fans of Dutch Chocolate, you have less than week until you get to satisfy that craving.
The Brenham brand announced its Monday that its Homemade Vanilla will be the first out of the gate when the frozen treat returns to stores next week." 

We do not buy/use Blue Bell- have found Kroger's own brand to be great!!! 

Blue Bell has the best flavor. The store brands do not compare and the savings is not enough to keep me from buying Blue Bell. 

We do not use Blue Bell

Silly question............ But how does one "use" Blue Bell? 

The store brands do not compare

You are definitely correct - Krogers has a more natural flavor... 

Silly question............ But how does one "use" Blue Bell?

Not a silly question - a STOOPID question...that is all...lol 

If you think it's smart marketing, then I have a bridge to sell you.

You're confusing them. 

Those Blue Bell Folks Are Smart!


Yes they are as they kept sales $$$ rolling in after they already knew about lysteria killing people! 

Guess what? The sales $$$ are really going to start rolling in now!!! 

From all the lunatics who think shoving ice cream down their fat neglected faces is more important than living or dying. Now that is funny!! 

Miss Understanding, you sure have a way about you that isn't very understanding. LOL 

Such hate from Miss Understood 

Such weirdness to be all gun ho for a company that has killed people due to their neglectfullness of proper procedures to keep people safe. Said company was well aware of what they were doing to their customers yet kept doing it in silence hoping they wouldn't get caught. You all support a company such as this? Very odd and off kilter thinking. 

From all the lunatics who think shoving ice cream down their fat neglected faces is more important than living or dying. Now that is funny!!?

I run 8 miles a day pushing a double stroller..I can eat all the ice cream I want :P :) 

Yes you can, by all means go for it! Those that sit on here all day aren't getting that kind of exercise tho and you are the exception. I would advise against BB though based on their track record of continuing to produce bad product at the same time they were killing off customers! 

You're like a broken record with this, Miss Understood.

We get it. You LOATHE Blue Bell. 

Of course I do. They were willingly kiling their customers in exchange for profits. Only a total idiot would condone that type of behavior from any company.

Same goes for the auto manufacturers that knew they had issues but didn't take care of them!